Tourism and Hospitality Management

Field of study:

Interdisciplinary programmes involving broad field 04 (1)

Study language::

CZ

Study program code:

N0488A050007

Application deadline:

30.04.2027

ISCED code:

0488

Study form::

full-time

Study duration:

2 years

The master's degree programme aims to prepare graduates for managerial positions in tourism and hospitality or related fields. The study programme is based on economically oriented subjects with a focus on the management of enterprises and institutions in tourism and hospitality in the Czech and international environment. The basic building blocks of the study programme are analytical thinking, orientation in economic practice and language skills. Graduates are also well versed in international economics, have advanced management competences, master conceptual thinking methods and can make strategic decisions in the field of tourism and hospitality, but also in everyday economic practice. The subjects studied include the intrinsically linked areas of ethical behaviour and business, sustainability and internationalisation. Courses specifically focused on tourism and hospitality support the graduate's ability to perform managerial positions both at the level of companies and public institutions or organisations, but also support the graduate's own entrepreneurship.

After completing the programme, you will: - understand management processes and their specifics in tourism and hospitality enterprises and organisations; - characterise corporate functions and processes, create strategies in line with sustainable development and apply tools of business, marketing and financial management, service quality management and human resources management; - create tourism strategies based on sustainable destination development and use tools of destination marketing and quality management; - understand international economic relations, the world economy and economic cooperation in tourism and hospitality; - use information systems for analysis and decision support; - analyse the international tourism and hospitality market, its current state and development, and propose development strategies based on global and national tourism organisations’ materials; - prepare and interpret financial analyses; - conduct and evaluate primary and secondary research using quantitative and qualitative methods; - negotiate, make decisions in multicultural teams and work in an international environment.

School detail

Institution type:

public

Founded:

1953

Abbreviation:

VSE

Number of students:

15040

Number of international students in degree programs:

3789

Number of international exchange students:

858

Number of international alumni

953