Management and marketing

Tomas Bata University in Zlín - Faculty of Management and Economics

Key information
Field of study:
Management and administration
Study language::
EN
Study program code:
N0413A050032
Application deadline:
30.04.2027
ISCED code:
0413
Study form::
full-time
Study duration:
2 years
Number of applicants in the last academic year: 190
Number of admitted students in the last academic year: 3

The main goal of the degree programme Management and Marketing is to prepare students for their work in the private, public and non-profit sphere in middle and senior management positions, making independent and comprehensive decisions while applying a systematic and creative approach to problem-solving. Based on knowledge and application of selected theoretical concepts, procedures and methods with the subsequent choice of the appropriate method of adaptation to systemic changes and global trends and resistance to external and internal risks, the students should also be prepared for subsequent doctoral studies in the field or related. The aim of the study is to acquire professional knowledge, skills and general competencies in the areas of management and marketing, including their specifics, which will enable graduates to orient themselves in professional problems focused on management, marketing, design management and public administration management. Another goal of the study is acquiring the necessary professional skills that will enable the acquired knowledge in an independent, creative and ethical way in professional practice, aimed at the acquisition of new information and their reflection, leading to the development of new approaches and methods of management and marketing. Then, it is acquiring the necessary general skills that will enable graduates to hold managerial positions together with applying their language skills to operate in a globalizing international environment, considering the need for self-development and education, coordination of activities, teamwork and awareness of responsibility for their decisions not only to the organization but also to society.

Application and admission procedure
Admission procedure form:
written test
Application start:
01.10.2026
Application deadline:
30.04.2027
Application fee:
740.00 CZK

To apply, complete the online application form. Follow the step-by-step application guide at https://www.utb.cz/mdocs-posts/step-by-step-guide-how-to-apply/. Required documents: English Language Certificate (min B2), CV, Recommendation Letter, an essay on the chosen topic (https://fame.utb.cz/en/study/admission-requirements/deadlines/). The applicant will be included in the admissions process after the required documents have been delivered (uploaded to the e-application) and an administrative fee has been paid.

ApplyOpens in a new window

Study

The graduate can solve issues in managerial and marketing matters of corporate and public administration units, including their basic financial issues. The graduate is thus qualified for suitable employment in middle and senior managerial and economic positions in both the corporate sphere and public administration, for example, as a marketing manager, marketing analyst or project manager. The graduate is also ready to study in a doctoral degree programme.

Study fee
Study fee amount:
54000.00 - 54000.00 CZK / [ { "contentType": "globalFeeInterval", "name": "academic year", "createDate": "2026-08-04T20:10:08Z", "updateDate": "2026-08-06T10:54:27.7283991Z", "route": { "path": "/global/en/data/codebooks/fee-intervals/academic-year/", "queryString": null, "startItem": { "id": "37758b86-6d55-4288-833e-ffda8153852e", "path": "global" } }, "id": "a98b53d9-088b-4bc5-b3e4-af5353086d21", "properties": {} } ]

Tuition fees are payable within a month after starting their studies.

University

School detail

Institution type:
public
Abbreviation:
UTB
Number of students:
9310
Number of international students in degree programs:
1175
Number of international exchange students:
282
Number of international alumni
233
Contacts

Contacts

Field of study:
Management and administration
Study language::
EN
Study program code:
N0413A050032
Application deadline:
30.04.2027
ISCED code:
0413
Study form::
full-time
Study duration:
2 years
Number of applicants in the last academic year: 190
Number of admitted students in the last academic year: 3

The main goal of the degree programme Management and Marketing is to prepare students for their work in the private, public and non-profit sphere in middle and senior management positions, making independent and comprehensive decisions while applying a systematic and creative approach to problem-solving. Based on knowledge and application of selected theoretical concepts, procedures and methods with the subsequent choice of the appropriate method of adaptation to systemic changes and global trends and resistance to external and internal risks, the students should also be prepared for subsequent doctoral studies in the field or related. The aim of the study is to acquire professional knowledge, skills and general competencies in the areas of management and marketing, including their specifics, which will enable graduates to orient themselves in professional problems focused on management, marketing, design management and public administration management. Another goal of the study is acquiring the necessary professional skills that will enable the acquired knowledge in an independent, creative and ethical way in professional practice, aimed at the acquisition of new information and their reflection, leading to the development of new approaches and methods of management and marketing. Then, it is acquiring the necessary general skills that will enable graduates to hold managerial positions together with applying their language skills to operate in a globalizing international environment, considering the need for self-development and education, coordination of activities, teamwork and awareness of responsibility for their decisions not only to the organization but also to society.

Admission procedure form:
written test
Application start:
01.10.2026
Application deadline:
30.04.2027
Application fee:
740.00 CZK

To apply, complete the online application form. Follow the step-by-step application guide at https://www.utb.cz/mdocs-posts/step-by-step-guide-how-to-apply/. Required documents: English Language Certificate (min B2), CV, Recommendation Letter, an essay on the chosen topic (https://fame.utb.cz/en/study/admission-requirements/deadlines/). The applicant will be included in the admissions process after the required documents have been delivered (uploaded to the e-application) and an administrative fee has been paid.

ApplyOpens in a new window

The graduate can solve issues in managerial and marketing matters of corporate and public administration units, including their basic financial issues. The graduate is thus qualified for suitable employment in middle and senior managerial and economic positions in both the corporate sphere and public administration, for example, as a marketing manager, marketing analyst or project manager. The graduate is also ready to study in a doctoral degree programme.

Study fee

Study fee amount:
54000.00 - 54000.00 CZK / [ { "contentType": "globalFeeInterval", "name": "academic year", "createDate": "2026-08-04T20:10:08Z", "updateDate": "2026-08-06T10:54:27.7283991Z", "route": { "path": "/global/en/data/codebooks/fee-intervals/academic-year/", "queryString": null, "startItem": { "id": "37758b86-6d55-4288-833e-ffda8153852e", "path": "global" } }, "id": "a98b53d9-088b-4bc5-b3e4-af5353086d21", "properties": {} } ]

Tuition fees are payable within a month after starting their studies.

University

School detail
Institution type:
public
Abbreviation:
UTB
Number of students:
9310
Number of international students in degree programs:
1175
Number of international exchange students:
282
Number of international alumni
233

Contacts

More programs