Digitální podnikání

Field of study:

Interdisciplinary programmes involving broad field 06 (1)

Study language::

CZ

Study program code:

B0688A140011

Application deadline:

31.03.2026

ISCED code:

0688

Study form::

full-time

Study duration:

3 years

Number of applicants in the last academic year: 288

Number of admitted students in the last academic year: 158

The programme focuses on acquiring the knowledge and skills needed to develop strategies for business digitization. We will teach you how to design a data structure and a simple web system, and how to use information technology and software tools for organizational, accounting, presentation, and analytical tasks. We will support you in forming your own opinions and finding alternative approaches to solving real-world situations. We will show you how to visualize and present the results of your data analyses so that they are clear and persuasive.

Do you want to learn how to use new information tools and understand the process of digitalization in companies? In the Digital Business programme, you’ll gain knowledge in areas such as computer processing of business data, social media, e-commerce, multimedia, and data security, as well as in management, marketing, business economics, and law. In a single programme, you can combine both economic knowledge and digital skills.

School detail

Institution type:

public

Founded:

1950

Abbreviation:

UPCE

Number of students:

7592

Number of international students in degree programs:

457

Number of international exchange students:

309

Number of international alumni

101