Management a ekonomika sportu

University of South Bohemia in České Budějovice - Faculty of Economics

Key information
Field of study:
Management and administration
Study language::
CZ
Study program code:
B0413P050073
Application deadline:
30.04.2026
ISCED code:
0413
Study form::
full-time
Study duration:
3 years
Number of applicants in the last academic year: 207
Number of admitted students in the last academic year: 81

The aim of the professionally oriented bachelor?s degree programme in Management and Economics of Sport is to prepare professionals with comprehensive knowledge and skills in the field of economics, management and marketing with a focus on the sport environment. Students' knowledge of basic theoretical and methodological subjects is built and expanded, and professional training and skills within the field are strengthened to prepare students for practice. You will be able to effectively manage sports organisations, plan and implement sporting events and use modern tools for the management and financing of sports projects. Teaching is complemented by lectures from visiting practitioners from the public and private sectors.

Application and admission procedure
Admission procedure form:
without entrance exam
Application start:
15.11.2025
Application deadline:
30.04.2026
Application fee:
700.00 CZK

Apply for bachelor's degree programmes at the Faculty of Economics of the University of South Bohemia can be submitted exclusively in the form of an electronic application. Officially certified annual reports for individual years of study at secondary school in the form of PDFs from authorised conversion or a catalog sheet electronically signed by the principal of the secondary school are included in the application for study. The school-leaving certificate is also included in the form of an officially certified copy in the form of a PDF from authorised conversion. Find further information at www.ef.jcu.cz, in the Applicants section.

ApplyOpens in a new window

Study

You will be able to: effectively manage sports organisations and clubs, plan, organise and implement sporting events, understand the economics and financing of sports projects, use modern technologies and tools for managing sports facilities, understand marketing and sponsorship in sport, analyse data and trends in sports management, apply the principles of sports legislation and ethics. Graduate destinations include manager of a sports club or organisation, project manager of sports events, a specialist in marketing and sponsorship in sport, coordinator of sports project funding (including EU funds), manager of a fitness centre or other sports facility, entrepreneur in the field of physical education and sport.

University

School detail

Institution type:
public
Founded:
1991
Abbreviation:
JU
Number of students:
9728
Number of international students in degree programs:
935
Number of international exchange students:
243
Number of international alumni
154

At the University of South Bohemia in České Budějovice (USB), you study at a modern public higher education institution with a strong focus on high-quality teaching, research and international cooperation. Choose from a wide range of study programmes in the humanities, natural sciences, health sciences and economics. USB builds on a strong academic background, an individual approach to students and a supportive, friendly study environment. Its location in a historic and safe city in South Bohemia offers ideal conditions for study and leisure. USB actively participates in Erasmus+ and is a member of the European University Alliance KreativEU, which connects partner universities across Europe and develops joint study programmes, research and student mobility focused on cultural heritage, sustainability and innovation. The University links studies with practice and helps you develop skills for the global labour market.

Contacts

Contacts

Field of study:
Management and administration
Study language::
CZ
Study program code:
B0413P050073
Application deadline:
30.04.2026
ISCED code:
0413
Study form::
full-time
Study duration:
3 years
Number of applicants in the last academic year: 207
Number of admitted students in the last academic year: 81

The aim of the professionally oriented bachelor?s degree programme in Management and Economics of Sport is to prepare professionals with comprehensive knowledge and skills in the field of economics, management and marketing with a focus on the sport environment. Students' knowledge of basic theoretical and methodological subjects is built and expanded, and professional training and skills within the field are strengthened to prepare students for practice. You will be able to effectively manage sports organisations, plan and implement sporting events and use modern tools for the management and financing of sports projects. Teaching is complemented by lectures from visiting practitioners from the public and private sectors.

Admission procedure form:
without entrance exam
Application start:
15.11.2025
Application deadline:
30.04.2026
Application fee:
700.00 CZK

Apply for bachelor's degree programmes at the Faculty of Economics of the University of South Bohemia can be submitted exclusively in the form of an electronic application. Officially certified annual reports for individual years of study at secondary school in the form of PDFs from authorised conversion or a catalog sheet electronically signed by the principal of the secondary school are included in the application for study. The school-leaving certificate is also included in the form of an officially certified copy in the form of a PDF from authorised conversion. Find further information at www.ef.jcu.cz, in the Applicants section.

ApplyOpens in a new window

You will be able to: effectively manage sports organisations and clubs, plan, organise and implement sporting events, understand the economics and financing of sports projects, use modern technologies and tools for managing sports facilities, understand marketing and sponsorship in sport, analyse data and trends in sports management, apply the principles of sports legislation and ethics. Graduate destinations include manager of a sports club or organisation, project manager of sports events, a specialist in marketing and sponsorship in sport, coordinator of sports project funding (including EU funds), manager of a fitness centre or other sports facility, entrepreneur in the field of physical education and sport.

University

School detail
Institution type:
public
Founded:
1991
Abbreviation:
JU
Number of students:
9728
Number of international students in degree programs:
935
Number of international exchange students:
243
Number of international alumni
154

At the University of South Bohemia in České Budějovice (USB), you study at a modern public higher education institution with a strong focus on high-quality teaching, research and international cooperation. Choose from a wide range of study programmes in the humanities, natural sciences, health sciences and economics. USB builds on a strong academic background, an individual approach to students and a supportive, friendly study environment. Its location in a historic and safe city in South Bohemia offers ideal conditions for study and leisure. USB actively participates in Erasmus+ and is a member of the European University Alliance KreativEU, which connects partner universities across Europe and develops joint study programmes, research and student mobility focused on cultural heritage, sustainability and innovation. The University links studies with practice and helps you develop skills for the global labour market.

Contacts

More programs