Marketing and Business

Obor studia:

Marketing and advertising

Jazyk studia::

EN

Kód studijního programu:

N0414A050002

Datum přihlášek:

31.1.2027

Kód ISCED:

0414

Forma studia::

full-time

Délka studia:

2 years

Počet uchazečů v loňském akademickém roce: 88

Počet přijatých v loňském akademickém roce: 30

The aim of the program is deepening students’ knowledge of issues which are necessary for active influencing markets and the successful conducting marketing and business campaigns. The aim of the Master's program is to prepare qualified professionals who will be able to perform analytical and managerial functions in marketing and business at the top and middle level of management and highly specialized activities within marketing agencies.

The philosophy of the degree curriculum is based on the potential future employment opportunities of graduates, and focuses especially on developing professional knowledge of marketing management, business strategies, international marketing, business marketing, digital marketing, marketing research, product management, foreign trade operations. The content of the study is to acquire professional skills in the following areas: creation of marketing strategy and marketing plan, creation of business strategy and business plan, analysis of the marketing environment on domestic and international markets, formulation of a strategy for entering foreign markets, conducting operations on foreign markets, application of marketing tools on business markets, development and introduction of a new product into the market, developing a brand strategy and brand success analysis, creation and evaluation of campaigns in the online environment, keyword analysis for SEO, content marketing, PPC, application of advanced statistical methods in marketing research, using social media to build a competitive position.

Detail školy

Typ instituce:

veřejná

Založeno:

1849

Zkratka:

VSB

Počet studentů:

13687

Počet zahraničních studentů v diplomových programech:

1760

Počet výměnných zahraničních studentů:

618

Počet zahraničních alumni

261